Mnet, a youth entertainment brand for all things Asian cool, is teaming up with Anime Expo, North America’s largest annual anime and manga celebration, to co-create the inaugural K-Pop Cosplay Masquerade at KCON, the first ever large scale convention dedicated to the hottest entertainment coming out of Asia.
“There is an increasing popularity of K-pop among J-pop and anime fans,” said Marc Perez, CEO of Anime Expo and the Society for the Promotion of Japanese Animation. “It is only natural to be working with KCON to create this major partnership.”
At KCON on October 13 in Irvine, California, scouts will be roaming throughout the convention to pick out the best cosplay outfits mirroring famous entertainment groups, such as, Girls’ Generation, Psy and Big Bang (attendees will also have the option of registering at the Anime Expo booth). A Masquerade, featuring the top individuals, as selected by the judging panel, will showcase their costumes and performances on stage. Special guests along with some of the best cosplayers from around the country will be on the judging panel.
“We are happy to be partnering with Anime Expo,” said Ted Kim, acting president & CEO of Mnet. “We look forward to co-creating one of their signature events with a K-Pop spin by giving fans a chance to not only meet their idols, but also dress and act like them.”
Anime Expo will serve as a co-marketing partner for KCON, working closely with Mnet to promote the event. Looking forward, Anime Expo and Mnet will collaborate to bring a K-Pop act to Anime Expo in 2013, further strengthening this newly-formed partnership.
Mnet (www.mnetamerica.com) is a youth entertainment brand for all things Asian cool. It uses video, digital, experiential and social media to reach Millennials with lifestyle content inspired by Asian pop culture and entertainment.
This includes the first and leading 24/7 English-language television network in the U.S. targeting fans of K-pop music, anime and other genres of entertainment growing in popularity throughout Asia and around the world. An advertiser-supported network –distributed in over 30 DMAs through Comcast Cable, Time Warner cable, FIOS TV, Cox Communications and via TV Everywhere – Mnet is the first U.S. television cable, Charter property of CJ Entertainment & Media Group, Asia’s leading vertically-integrated entertainment company and a unit of CJ Corporation. Mnet is headquartered in Los Angeles, can be found on http://www.facebook.com/MnetUSA and on Twitter @MnetLA.
KCON (www.kconusa.com) is the first ever convention dedicated to ‘All Things Hallyu.’ KCON hopes to establish an annual flagship event that will improve the American fan experience by providing an affordable way for them to connect with each other as well as artists and professionals in the K-pop industry.