ABOUT SEBASTIAN MASUDA

Masuda began his career in theater and contemporary art in the early 1990s. In 1995, he opened the fashion shop 6%DOKIDOKI which became a platform for artistic expression. Currently working out of both Tokyo and New York, Masuda creates works that transcend the boundaries of art, fashion, and entertainment, showcasing a consistent and unique sense of color. From 2009 to 2011, Masuda conducted the “Harajuku Kawaii Experience” world tour, spreading awareness about the history of Harajuku and kawaii culture in over 20 cities, with a focus on Europe and the United States. As art director for Kyary Pamyu Pamyu’s 2011 “PONPONPON” music video, Masuda was pivotal in introducing kawaii culture to the world. In 2015, he created Tokyo’s Kawaii Monster Cafe, and in 2023, produced the restaurant SUSHIDELIC in New York, further contributing to the global recognition of kawaii culture. In 2024, he marks his first exhibition where he brings together multiple artworks together through “Yes, KAWAII is Art -EXPRESS YOURSELF-” at JAPAN HOUSE Los Angeles.

ABOUT JAPAN HOUSE

JAPAN HOUSE is an innovative, worldwide project with three hubs – London, Los Angeles and Sao Paulo – conceived by the Ministry of Foreign Affairs of Japan. It seeks to nurture a deeper understanding and appreciation of Japan in the international community. Occupying two floors at Ovation Hollywood (formerly Hollywood & Highland), JAPAN HOUSE Los Angeles offers a place of new discovery that transcends physical and conceptual boundaries creating experiences that reflect the best of Japan through its spaces and diverse programs.