Anime Expo (AX) started in 1991 as “Anime Con” by the members of UC Berkeley’s anime club, Cal Animage Alpha. While AX has grown drastically over the years, the core goal has remained the same: to welcome attendees for a fun and memorable experience. Each year, Anime Expo brings together fans and industry from Japan, the US, and all over the world for the largest celebration of Japanese pop culture in North America. Anime Expo features the best in Japanese entertainment, music, fashion, and video games. Anime Expo is organized by the Society for the Promotion of Japanese Animation, a non-profit organization with a mission to inspire the world through Japanese animation and culture.