Fashion Show

Anime Expo | Los Angeles Anime Convention |

Discover and shop the latest Japanese fashion trends

Japan is home to some of the most cutting-edge fashion trends in the world, and each year, Anime Expo takes pride in its efforts to showcase and introduce variety of Japanese fashion each year. Since the first Fashion Show in 2012, AX has featured over ten different authentic Japanese clothing brands, as well as a new generation of models. Attendees are able to shop each brands' offerings in the Exhibit Hall, as well as meet the designers and guest models for autograph signings and/or photo opportunities.


AX 2018 Fashion Show

The Anime Expo 2018 Fashion Show will feature Japanese brands ACDC Rag with designer Rimma Doi and participation from Menhera-chan creator Bisuko EzakiListen Flavor with guest model Haruka KurebayashiHYPER COREKINGLY MASK with guest model CHISA, and US-based Lolita brand, I Do Declare.

Attendees will also be able to shop the brands’ looks throughout the weekend in The Annex @ Kentia Hall.

Event Details
  • Date: Friday, July 6
  • Time: 12:30 PM – 3:00 PM
  • Room: LACC / Live Programming 1 (Petree Hall)

2018 Participating Brands


ACDC RAG is a fashion brand from world-famous Takeshita Street in Harajuku, Japan.
Its brand concept is “No Borders” and it encourages freedom of expression no matter age, gender, country, or rules. If you are looking for unique, eye-catching, and edgy clothing, look for further ACDC Rag.

Listen Flavor

Listen Flavor

In 2006, LISTEN FLAVOR was created to deliver “Kawaii” to people around the world from Harajuku, where fashion-conscious youth gather. Since then, the brand has been influenced and inspired by a variety of pop cultures surrounding Harajuku such as video games, animation, and manga. The brand’s “Kawaii” philosophy fused with pop culture finally has become its own unique fashion style. Now the brand has grown and is loved by fans of Japanese “Kawaii” culture around the world. Past collaborations include the Danganronpa series, SHOW BY ROCK!!, Ranma 1/2, and Sanrio characters.


The mastermind behind the popular rocker fashion brand HYPER CORE, Hisacy started on the streets of Harajuku back in 2000 as an illustrator.

With the experience that he has gathered through designing for many rock icons such as YOSHIKI (X JAPAN) and hide, he founded HYPER CORE and opened his first shop in Harajuku in 2010.

The brand’s motto is “HYPER CORE IS HERE FOR YOU!"

Kingly Mask

KINGLY MASK was born in Harajuku in 2003. With the theme of “excitement in your heart always,” the clothes bring you happiness just by wearing them. Constantly challenging new styles as a fusion of music and street fashion, the brand is a strong presence driving the fashion scene of Harajuku.

I Do Declare

Drawing inspiration from styles across history, I Do Declare creates pieces for those who hanker for another time. Using high-quality materials in each piece, the aim is to create truly special garments that feel wonderful on the body. I Do Declare aims to replicate the protective feeling of armor in fabric and create a sense of romanticism.

Instagram: @IxDoxDeclare

Bisuko Ezaki

Ezaki is a Japanese Illustrator/Manga Writer who created a new genre of Kawaii “Yami-Kawaii”, also known as “Menhera.”


CHISA (ACME, ex-DIV) brings his innocent looks and hardcore style to represent Visual Kei fashion. See him walk the runway at Anime Expo!

Haruka Kurebayashi

Haruka Kurebayashi is internationally renown for her colorful Decora style. Watch this cutie represent Harajuku on the runway at Anime Expo!

Rimma Doi

Rimma Doi is a Japanese fashion designer.

AX 2016 Fashion Show Highlights

Want to Model in the Fashion Show?

Selected applicants will receive a complimentary 4-day badge to Anime Expo and an unforgettable experience!


  • Must be 18 years or older to apply.
  • Must be available to attend all necessary training, fittings, rehearsal, prep, as well as the session itself. (Approximately 2-4 hours pre-con plus day before and day of the fashion show)
  • Must be able to provide your own shoes, food, snacks, and drinks.
  • Must act in a professional manner with our guests, staff, volunteers, and other models.
  • Be aware that you will be changing clothes in front of other models.

Past Participants


  • Participating Brands:Baby Doll Tokyo, galaxxxy, and Listen Flavor
  • Designers: Mirano (Baby Doll Tokyo), Moji8fresh and Mitsu (galaxxxy), Yu & Yuko Katayama (Listen Flavor)



  • Participating Brands: galaxxxy, h.NAOTO, JapanLA, Liz Lisa, and Sweet Happy My Melody Fashion Show styled by JapanLA
  • Guests: Kimura U (Japanese Ambassador of Cute, model, and designer of KOKOkim), Junnyan, h.NAOTO, DJ HEAVYGRINDER, and Shinya of Dir en grey
  • Sponsors: Rockstar Wigs and Gothic Lolita Wigs
  • Photos: Alex Hom


  • Participating Brands: KOKOkim, Swankiss, GHOST OF HARLEM
  • Guests: Kimura U (Japanese Ambassador of Cute, model, and designer of KOKOkim) and Saaya Hayashida (Designer of Swankiss)
  • Performances: Kimura U
  • Photos: Dennis Chu


  • Participating Brands: MA*RS, GLAvIL by tutuHA, GOLDS infinity, LIZ LISA doll, LIZ LISA, Tralala
  • Guests: Kimura U (Japanese Ambassador of Cute, model, and designer of KOKOkim) and Saaya Hayashida (Designer of Swankiss)
  • Performances: Starmarie
  • Photos: Ben Chan


  • Participating Brands: galaxxxy, Kapibara-san, dolldelight
  • Guests: Misako Aoki (model and Japanese Ambassador of Cute) and Cyril Lumboy (designer of dolldelight)
  • Performances: Misako Aoki (model and Japanese Ambassador of Cute) and Cyril Lumboy (designer of dolldelight)
  • Photos: Ben Chan
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