Using the Anime Expo brand and trademarks
These guidelines are designed to help you use our brand and assets, including our logo, content and trademarks for any press coverage or when promoting your appearance, participation, or activity at Anime Expo. To make any use of our marks in a way that is not covered by these guidelines, please contact us at firstname.lastname@example.org and include a visual mockup of intended use
The Anime Expo marks include, but are not limited to, the name and logo. There are three variations to the Anime Expo logo — the annual version with the year, the standard version, and the flag or “box“ logo, Choose whichever version best suits your needs.
Do not modify or alter the marks or use them in a confusing way, including suggesting sponsorship or endorsement by Anime Expo, or in a way that confuses Anime Expo with another brand.
FAN-SITE & FAN USE POLICY
The Society for the Promotion of Japanese Animation (referred to in this document as “SPJA,” “we,” “us,” or “our”) is proud to have such an enthusiastic and supportive community. We created this Fan Site Policy to explain what you can and can’t do with our trademarks, including “Society for the Promotion of Japanese Animation,” “SPJA,” “Anime Expo,” “AX,” “Anime Conji,” “AC,” “Project Anime,” and “PA” (which we’ll call the “Trademarks” in this document). This is important so that consumers and others aren’t confused about what is and is not an official SPJA web site, Facebook page, or other social media account.
You may use our Trademarks for personal, non-commercial websites and social media accounts (“Fan Sites”) provided that you follow the following guidelines. Please note that these updates may be updated from time to time.
Please also bear in mind that SPJA cannot give you the right to use any third-party content, including material that is screened or distributed at a convention or the publicity rights of any exhibitor, guest, or panel member at one of our conventions. You will have to reach out to the owners of that content directly.
Your Site Must Identify Our Trademarks:
The first instance of each Trademark must be followed by the ® symbol, such as Anime Expo ®. Each Fan Site must state that the applicable Trademark(s) are “registered trademarks of the Society for Promotion of Japanese Animation and are used with permission. This site and its content are not published, endorsed, or specifically approved by, or affiliated with, the Society for Promotion of Japanese Animation.”
Your Site Must Distinguish Itself From Ours:
Your Fan Site May Not:
We love our fans and we are grateful that you enjoy our conventions enough to talk about them online. However, if you intend to charge a subscription or access fee to generate revenue from your Fan Site, or if you intend to generate advertising revenue from the Fan Site, we would require you to execute a license agreement with us.
SPJA grants you no other rights in its Trademarks than those described in these guidelines and these guidelines do not give you the right to use any of its other intellectual property, such as copyrighted web site content or program materials. We also reserve the right to take action at any time against any site whose contact is objectionable or inappropriate in our sole discretion.
The Society for Promotion of Japanese Animation (the “SPJA”) has one of the most comprehensive policies to prevent defamation, copyright, trademark, patent, trade secret infringement, or violations of anyone’s privacy or publicity rights (“Infringing Content”). Infringing Content is an issue at most popular media conventions and we are taking steps to make sure that our exhibitors know that only legal, fully licensed products will be allowed at our events.
We offer a clear path for anyone to report infringements and have these issues resolved swiftly on-site at our shows.
The SPJA has zero tolerance for Infringing Content, including the sale of counterfeit or pirated materials, at any of our events. If you have any concerns about vendors or products on the show floor, please report them immediately to any floor manager.
Selling Infringing Content is a violation of civil and criminal law. It is also a rip-off for our attendees. The SPJA encourages anyone who sees Infringing Content to report it, whether you are the content owner or an exhibitor or attendee who notices that something is wrong. We offer a clear path for anyone to report infringements and have these issues resolved swiftly on-site.
We do our best to keep Infringing Content out of our shows and we cooperate with Rights Holders and law enforcement, but we can’t assume responsibility for policing or enforcing everyone’s intellectual property at the show; and we can’t be liable for any Infringing Content or the failure to discover or remove the Infringing Content.
Anime Expo (AX) started in 1991 as “Anime Con” by the members of UC Berkeley’s anime club, Cal Animage Alpha. While AX has grown drastically over the years, the core goal has remained the same: to welcome attendees for a fun and memorable experience. Each year, Anime Expo brings together fans and industry from Japan, the US, and all over the world for the largest celebration of Japanese pop culture in North America. Anime Expo features the best in Japanese entertainment, music, fashion, and video games. Anime Expo is organized by the Society for the Promotion of Japanese Animation, a non-profit organization with a mission to inspire the world through Japanese animation and culture.
Inaugural event takes place at Red Lion Inn in San Jose, CA
AX moves to Southern California
First year in a convention center; attendance exceeds 10,000
Long Beach Convention Center
Anaheim Convention Center
Attendance exceeds 25,000
Gackt, Yoshiki (X-Japan), Miyavi, and Sugizo (Luna Sea) com together as S.K.I.N for first and only performance
AX moves to Los Angeles Convention Center
Hatsune Miku debut US performance at Microsoft Theater
Attendance exceeds 50,000
Attendance exceeds 100,000