Located in Kentia Hall, artists offer a variety of handmade creations for sale, including original artwork, prints, crafts, clothing, comics and more.
Are you an artist interested in participating at Artist Alley? Be sure to sign up for our Artist Alley newsletter to get updates when tables go on sale!
Creative minds and art enthusiasts are welcome to check out or participate in our Artist Alley, a venue where amateur and semi-professional artists showcase their work. Located in Kentia Hall, artists offer a variety of handmade creations for sale, including original artwork, prints, crafts, clothing, comics and more.
If you are interested in participating in Artist Alley, please review the General Info for more details and policies. Please see the 2020 Terms & Conditions for more information.
Interested in participating in Artist Alley? Please keep an eye out on our social media or sign up for our newsletter to find out when the open booking will be.
Get updates for sales dates and other important information about Artist Alley.
NOTE: Additional Artist Alley badges for helper(s) or subsidiary artist sales information will be sent to the primary artist at a later date.
Necessary materials include seller's permit, contract, inventory, etc...Failure to check in properly may result in losing your table.
Please refer to the 2020 Artist Alley Packet for more information.
Table assignments will be released at a later date.
Artist Alley Single and Double Table Package
Artist Alley Table Packages will receive a 50% refund for any cancellations received before March
1st, 2020. Cancellations made after this deadline will not receive a refund. Artists who have
submitted the Artist Alley Form and are not approved will be fully refunded.
Artists may only purchase one (1) Table Package. Duplicate orders will be cancelled immediately.
Artist Alley Table Packages are non-transferable to other artists and attendees. This includes other
artists already registered under the same table. Tables are non-transferable to subsequent years.
SPJA reserves the right to resell or reassign cancelled tables in the event of either a full or partial
cancellation of an Artist Alley Table Package.
Additional Artist Alley Badges
Refund requests for Additional Artist Alley badges must be received within 30 days of the purchase
date. All refund requests for badges purchased in March 2020 must be received by March 31st,
2020. Badges purchased after March 31st are non-refundable.
Artist Alley badges are non-transferable to other artists, attendees, and to subsequent years.
Artist Alley badges may be transferred to general attendee 4-Day badges.
All refund requests must be sent via email with your full name & order confirmation number to @anime-expo.org.
By law, any individual selling items in the state of California must have a California Seller’s Permit. The permit is free and very easy to obtain. You may apply for a permit by mail or in person at one of the Board of Equalization field offices.
Anime Expo Artist Alley requires that all primary and subsidiary artists provide a seller’s permit number in order to complete their registration. Additionally, all artists must keep either a paper or electronic copy of each California Seller’s Permit at their table as according to state policy.
The online application can be found at the California Board of Equalization website (http://www.boe.ca.gov).
For more information, please refer to the California Board of Equalization website.
Artist Alley exists to promote and celebrate original artwork by fans of Japanese popular culture.
We encourage original prints, comics, and crafts. We enjoy seeing artists produce new and exciting
material every year. Below are guidelines and restrictions on what may and may not be sold in
Artist Alley. Any artists who are non-compliant to the sales policies are subject to the Two Strike
Please note: Artists attracting a larger crowd that is impeding traffic may be subject to relocate or
be shut down for the time being.
The SPJA has zero tolerance for infringing content at any of our events. Reproduced artwork that
is traced, vectorized, copied, or otherwise altered from another artist and was not created by you,
whether as a part or the whole of a work is not permitted. This includes but not limited to:
• Official Logos
• Background Art
• Pre-existing Artwork / Images
Selling infringing content is a violation of civil and criminal law. The SPJA encourages anyone who
sees infringing content to report it, whether you are the content owner, an artist, or attendee who
notices that something is wrong. Our enforcement procedure can be found on page 10 of the Artist Alley Packet.
BOOTLEG MERCHANDISE, GREY MARKET GOODS, AND PSEUDO-MERCHANDISE
The sale of bootleg merchandise, grey market goods, and pseudo-merchandise is a serious
Artists found to be selling bootleg merchandise, grey market goods, or pseudo-merchandise
will be issued a warning and asked to remove the item(s) from the table for the remainder of the
convention. Continued breach of contract will lead to immediate expulsion from the Artist Alley
and a possible disqualification from participating in future events. Our enforcement procedure
can be found on page 12 of the Artist Alley Packet.
We are not liable for any infringing content, or failure to discover, or remove the infringing content.
We do our best to keep infringing content out of our show and cooperate with Rights Holders and
law enforcement. SPJA is not responsible for policing or enforcing intellectual property.
Do NOT under any circumstances use artwork that is not your own. Do not trace, vectorize, copy, or otherwise alter and/or reproduce artwork that is not your own, whether as a part or the whole of a work. This includes official logos, symbols, background art, and any other pre-existing artwork or images that are not yours.
Sexually explicit or provocative material will not be permitted for sales and display. This includes
nudity and partially nudity artwork. SPJA will determine what may be sold and displayed at its
Mass production is strictly forbidden. The Artist Alley is a venue for amateur and young professional artists to promote and sell their original artwork—it is not a cheaper alternative to an Exhibit Hall space, nor is it an easy way to make money off of intellectual property that is not your own. Mass production and sale of items by artists in the Artist Alley could damage the integrity and threaten the continued existence of the Artist Alley at Anime Expo.
Artists found to be (a) producing and selling items in numbers rivaling those of Exhibit Hall vendors, and/or (b) utilizing the Artist Alley in a manner that could potentially damage the integrity and spirit of the Artist Alley, may face immediate expulsion from any SPJA events.
Proxy selling (i.e. selling the works of a person who is not present and a registered artist in Anime Expo Artist Alley) is strictly prohibited. Collaborative works, such as anthologies, would be an exception to this rule.
Sales of weapons are prohibited in Artist Alley.
BODY ART, HENNA TATTOOS, AND SERVICE TYPE BUSINESS
Henna tattoos, face painting, and others work expressing art on a person’s body is prohibited in Artist Alley.
ARTIST ALLEY OR EXHIBIT HALL
Artists may only participate in one area. Artists will not be allowed to participate in both Artist
Alley and Exhibit Hall.
Artists are prohibited from any pay-to-play activities. Artists must provide goods and/or service
in exchange of any payments made. Examples of pay-to-play activities are listed below.
• Carnival Games
In the case of harassment or conflict, please notify the Artist Alley staff volunteer and HQ immediately. You may file a claim form to officially report an issue. If you would like to report a potential copyright issue or art theft onsite during Anime Expo, please notify the Artist Alley (purple vest) staff volunteer.
We kindly ask you to be mindful about artists around you. Each year we receive complaints about neighboring artists who are not respectful about space around them. We also want to make sure all aisles and walkways are safe! A little consideration can make a world of a difference!
Each Artist Alley table comes with:
TABLE NAME AND NUMBER VISIBILITY
WHERE TO PLACE YOUR GOODS
NO MORE THAN 2 BEHIND A TABLE AT A TIME
SIGNAGE AND DISPLAY LIMITATIONS
Any repeat offenses are subject to the TWO STRIKE RULE.
Effective Date: June 15, 2017
Anime Expo® and the SPJA reserve the right to modify and/or update this FAQ at any time in their sole discretion and without prior notice. This FAQ does not constitute legal advice. Artists coming into the United States to participate in other fan conventions have been stopped at the U.S./Canada border. This FAQ is provided to you merely as a courtesy. If you need legal advice about your needs and situation, you should contact an immigration lawyer.*
Q: What type of visa do I need if I want to visit the United States for a short time?
A: Unless you qualify for entry under the Visa Waiver Program (VWP), you will need a visitor visa if you’re a citizen of a foreign country who wants to temporarily visit the US.
Q: Does every country belong to the Visa Waiver Program?
A: Only 38 countries participate in the program. NOTE: The following categories are no longer eligible to travel or be admitted to the U.S. under the VWP:
– Nationals of VWP countries who have traveled to or been present in Iran, Iraq, Libya, Somalia, Sudan, Syria, or Yemen on or after March 1, 2011 (with limited exceptions for travel for diplomatic or military purposes in the service of a VWP country); and
– Nationals of VWP countries who are also nationals of Iran, Iraq, Sudan, or Syria.
Q: Does it matter if my temporary visit to the US is for business or for pleasure?
A: You need a B-1 visa if you’re visiting for business reasons. You need a B-2 visa if you’re visiting for pleasure. Typically you will receive a combined B-1/B-2 visa. You will be expected to explain the nature of your travel when you apply for the visa and when you enter the U.S.
Q: What activities are permitted under a B-1 visa?
A: With a B-1 visa, you may: consult with business associate; attend a scientific, educational, professional, or business convention or conference; settle an estate; or negotiate a contract.
Q. What activities are permitted under a B-2 visa?
A. With a B-2 visa, the following activities are permitted: tourism; vacation; visit with friends or relatives; medical treatment; participation in social events hosted by fraternal, social or service organizations; participation by amateurs in musical, sports, or similar events or contests, if not being paid for participating; enrollment in short recreational course of study, not for credit toward a degree (for example, a two-day cooking class while you are on vacation.)
Q: I am an artist – can I create work in the U.S. if I enter in B-1 or B-2 status?
A. Yes, but only if you are not under contract with a U.S. employer and do not intend to sell your work in the U.S.
Q. If I plan to enter the U.S. and sell art work I created outside the U.S., can I do this with a B-1 visa?
A. No. This is considered extending your business into the U.S. with the U.S. becoming a profit center, and is not permitted under a B-1 or B-2 visa.
Q: If I plan to run a business in the US, can I just get a B-1 visa?
A: No, you’ll need a working visa and not a visitor visa.
Q: Do I need a working visa if I am conducting interviews and hiring employees?
A: No, a B-1 visitor visa or entry under the Visa Waiver Program is usually enough.
Q: Once I receive my visitor visa, am I guaranteed entrance into the US?
A: Your visa only allows you to visit the US port-of-entry. It doesn’t guarantee you’ll be granted admission to the U.S. An immigration inspector for the Department of Homeland Security U.S. Customs and Border Protection (CBP) decides whether you can enter into the U.S. Aliens seeking to lawfully enter into the United States must establish their admissibility to the satisfaction of the CBP officer. This is done as part of the inspection process. The reasons that a traveler who is applying for admission into the United States could be inadmissible are found in INA § 212(a). The Inspecting Officer must be convinced that your stated purpose for entering the U.S., and all surrounding circumstances, are consistent with the activities permitted under your visa classification. For instance, if you have no ties (bank accounts, property, lease obligation, etc.) in your home country, and are traveling with significant luggage or property, the Officer may conclude that you do not intend to enter as a visitor, and that you intend to remain in the U.S. In that case, regardless of having a B-1 visa, your entry would be denied.
NOTE: CBP Officers may check cell phones and social media as part of their inspection prior to making a decision whether or not you are eligible for entry/admission to the U.S.
Q: Where do I apply for a visitor visa?
A: You should apply for a visitor visa at the US Embassy or Consulate that has authority over where you permanently live.
Q: Will I have an interview as part of my visa application process?
A: In most cases, an interview is required before a visa will be issued.
Q: How long will I have to wait for my interview appointment or for my visa to be processed?
A: The US Department of State, Bureau of Consular Affairs (CA), provides the wait times for interviews and visa processing on its website.
Q: What documentation and forms do I need to apply for a visitor visa?
A: You will need a photograph, a valid passport and a completed DS-160, Nonimmigrant Visa Electronic Application form. Check your US Embassy or Consulate to find out if there’s additional documentation that’s required.
Q: Does it cost money to apply for a visitor visa?
A: You must pay a processing fee to apply for a visa. You may also have to pay an issuance fee once the visa is issued. The issuance fee is based on what your country charges US citizens for the same type of visa.
Q: I only need to travel to the US for 30 days. Is there any way to waive the visitor visa requirement?
A: You may be able to travel to the US without obtaining a visa through the Visa Waiver Program (VWP). The stay must be for 90 days or less and be for tourism or business reasons; you must have an e-Passport; and you must have Electronic System for Travel Authorization (ESTA) approval prior to travel.
*This FAQ was drafted by the respected immigration firm of Chronis & Kreher LLP, San Francisco, CA www.chronisandkreher.com. If you need a U.S. immigration lawyer, they may be available for hire to advise you.
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