• Premier Fan Badge

    Premier Fan badges offer the ultimate fan experience for Anime Expo attendees.

Premier Fan Badge

The Ultimate Fan Experience! 4-Day access to Anime Expo, plus extra benefits. 

  • Exclusive Premier Fan Lounge, plus Premier Fan Swag Bag
  • Early access to Exhibit Hall (Day 1 only)
  • Priority entry to panels*
  • IMPORTANT: If you are purchasing more than one Premier Fan badge, please provide a unique email for each Premier Fan registration to receive updates and information for AX 2020.
What is included with a Premier Fan Badge?

Premier Fan badges offer the ultimate fan experience for Anime Expo attendees. The full details of what is offered for Premier Fan badge holders are listed below:

4-Day Access to Anime Expo
Premier Fans will receive a unique badge with 4-Day access to Anime Expo.

Badge Mailing with Exclusive Lanyard
Premier Fan badges will be mailed out in June 2020 to United States and Canadian addresses. International attendees will need to pick up their badges on-site.

Premier Fan Swag Bag Package Featuring Exclusive Art by PICPICGRAM
Every Premier Fan who stops by the Premier Fan Lounge during the show will receive an exclusive Premier Fan Swag Bag Packaging featuring exclusive art by PICPICGRAM! Pleaes note that items included in the swag bag may vary from year to year. 

Premier Fan Hotel Booking Block (Limited Availability)
Hotel booking made easier with a designated booking block. The Premier Fan Hotel Block is reserved strictly for Premier Fans and is not part of the general attendee housing block. See the Premier Fan Hotel Block Policy for more details.

Exclusive Ticketing Pre-Sale Purchase Period for Select Events
When possible, there will be an exclusive pre-sale period of 48 hours in order to make your Anime Expo experience smooth and enjoyable. Due to the possibility of different arrangements with artist management and industry partners, there may be some restrictions for ticketed event pre-sale periods.

Exclusive Advanced Reservation for Select High-Demand Events (Limited Availability)
For high-demand events (i.e. premieres) that require a wristband reservation beforehand, Premier Fans will have an exclusive reservation period. Wristbands will be available for pick-up in the Premier Fan Lounge prior to the event.

Priority Entry Access to the Convention Center
Get into the convention center faster with priority entry access at South Hall and West Hall!

Priority Entry to Select Panels & Events
In order to best take advantage of this offering, we recommend that you arrive 15-30 minutes prior to the start of the panel. The Premier Fan line will be let into the room prior to the general attendee line. Premier Fans, who are not in the early entry line when admittance is granted must enter through the general attendee line. Please see our program room policies for more information.

Early Entry to the Exhibit Hall on Day 1 (Thurs, June 2)
Beat the crowd and get into the Exhibit Hall at 9 AM on Day 1 only. Be sure to line up at the Hall K entrance of the Exhibit Hall by 8:30 AM to best take advantage of this perk!

Designated Premier Fan Line for Exhibit Hall on Days 2-4 (No Early Access)
Get into the Exhibit Hall with more ease by using the designated Premier Fan line for Exhibit Hall. In order to best take advantage of this offering, we recommend that you arrive at the Hall K entrance of Exhibit Hall at around 9 AM.

Premier Fan Lounge Access (feature Wi-Fi, complimentary beverages, and charging stations)
Enjoy the comforts of a private Premier Fan Lounge, near the action but away from crowds and noise.
Lounge features include:

  • Charging stations
  • Comfy seating
  • Complimentary beverages
  • Premier Fan Swag Bag Pick-Up
  • Customer Service station
  • Premier Fan ticketing station
  • Complimentary Wi-Fi

Discount on Official AX Merchandise
Premier Fans will receive a discount on official AX Merchandise.

*Premier Fan program details subject to change without notice.

  General Attendee $ Premier Fan $
Badge Mailing
Priority entry to panels
Exclusive Premier Fan Lounge access.
Early access to the Exhibit Hall (Day 1 only)
Premier Fan Hotel Booking Block
Exclusive Lanyard
Exclusive Premier Fan Swag Bag
Exclusive Pre-Sale Purchase Period for Event Tickets
Discount on Official AX Merchandise

Cancellation Policy

By registering for an Anime Expo badge, you agree not to sell, trade, transfer, or share your comp code, email confirmation, or badge. In the event that the Society for the Promotion of Japanese Animation (SPJA) determines in its sole discretion that you have violated this policy, SPJA can cancel your badge(s) and keep any money paid by you. Confirmations and/or badges that have been sold or provided by anyone other than SPJA will not be honored.

You must wear and display your badge at all times while onsite during Anime Expo. All badges are the property of SPJA and must be relinquished to SPJA upon request. SPJA reserves the right to refuse admission, service, and cancel your badge at SPJA’s sole discretion without liability.

You must register an individual name for each badge and each name must match a valid government-issued photo ID. If SPJA determines you have purchased more than one badge in your name for any day, SPJA has the right to cancel your duplicate badge(s) and issue you a refund less the processing fee.

Refund and Transfer Policy

All badges are non-transferable to Anime Expo 2021.

Badges Purchased Before March 31, 2020

Refund requests for Anime Expo 2020 badges must be received within 30 days of the purchase date. All refund requests for badges purchased in March 2020 must be received by March 31, 2020.  Name changes must also be made by March 31, 2020.

All refund requests must be sent via email with your full name and order confirmation number to registration@anime-expo.org.

Badges Purchased After March 31, 2020

Badges purchased after March 31, 2020, are non-refundable and non-transferable to other people.

SPJA reserves the right to change the Refund and Transfer Policy at any time without notification.

Upgrade and Downgrade Policy 

You can upgrade your (1-Day to 4-Day) badge by sending an email to registration@anime-expo.org before March 31, 2020. Any badges purchased after this date can be upgraded onsite at the Registration Assistance counters. Certain restrictions may apply. Downgrades are not permitted.

Badge Mailing Policy

Anime Expo will ship 4-Day, 4-Day Child, 1-Day, Premier Fan, Artist Alley, and paid Industry badges, purchased between August 16, 2019, through 12:00 PM PT June 16, 2020, within the United States (excluding minor outlying islands) and Canada. Badge mailing will start in early May 2020. Premier Fan, Artist Alley, and paid Industry badges will be mailed out in early June 2020. Badges will not be re-shipped under any circumstances.

All badges purchased in the same order will be mailed out to only ONE address. Be sure to put the SAME shipping address for each registrant when filling out the purchase form. The last day to change your shipping address is April 27, 2020.

Shipping fees are non-refundable and include shipping, handling, and badge activation.

Onsite Badge Pick-Up Policy

International attendees and attendees who purchased badges after the mailing cut-off date must pick up badges onsite.  Each registrant must pick up their own badge. Upon arrival, bring your registration confirmation email and a valid government-issued photo ID.  This should match the registrant's name/information in order to pick up your badge.  Your registration confirmation is also available on the Eventbrite mobile app.

All attendees under the age of 18 must be accompanied by an adult in order to pick up a badge.

All children 13 years and younger must be accompanied by an adult for the duration of their time at the event.

Age Restriction Policy 

Purchase a badge appropriate for the child's age by the first day of attendance of Anime Expo 2020.

  • Children ages 0 - 5 are free and not required to register for a badge. An optional RFID child wristband will be available to pick-up at the Registration Assistance counters on Gilbert Lindsey Plaza. In cases of emergency, the wristbands will allow an SPJA/Anime Expo representative to contact parents/guardians as needed.
  • Children ages 6 - 13 must purchase a child badge for $35 (4-Day badge).
  • Children ages 14+ must purchase a 4-Day or 1-Day general attendee badge.

Attendees age 13 years old and under must be accompanied by a parent or guardian over the age of 18 for the duration of their time at the event. Attendees under the age of 18 must be accompanied by an adult to pick up their badge. We recommend attendees ages 14-17 have a parent or guardian close by for the duration of the event.

Any programming designated 18+ will require attendees to show a valid government-issued photo ID in order to get an 18+ wristband at any Info Services booth in order to gain admittance.  Please see our program room policies for more information.

Lost Badge Policy

Lost badges are subject to a reprint fee. To purchase a badge reprint, head over to the Registration Assistance counter and we will be happy to help you.

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