Fashion Show

Discover and shop the latest Japanese fashion trends

Japan is home to some of the most cutting-edge fashion trends in the world, and each year, Anime Expo takes pride in its efforts to showcase both legacy and up and coming Japanese fashion brands. Since the first Fashion Show in 2012, AX has featured a plethora of authentic J-Fashion brands with styles ranging from Lolita to Jirai Kei, presented by a diverse range of fledging models. Attendees can shop each brands' offerings at the Exhibit Hall.

Anime Expo Fashion Show

2026 Participants

Coming soon.

Want to Model in the Fashion Show?

Selected applicants will receive a complimentary 4-day badge to Anime Expo and an unforgettable experience!

Requirements:

  • Applicants must be 18 years or older by April 1st, 2026 to apply.
  • Must be available to attend all necessary training, fittings, rehearsal, prep, as well as the show itself. (Approximately 2-4 hours pre-con, plus day the before and the day of the fashion show)
  • Must be able to provide your own shoes, food, snacks, and drinks.
  • Must act in a professional manner with our guests, staff, volunteers, and other models.
  • Be aware that you will be changing clothes in front of other models.
Coming Soon

Past Participants

2025

Participating Brands: axes femme, HoneyPepperIX Apparel, Miss Candyholic, NONSENSE JAPAN, SuperGroupies

Guests:

  • Designers: Nishi & ️Christy (Honey PepperIX Apparel), Bianca Lonesse (Miss Candyholic), Joey The Anime Man (NONSENSE JAPAN)
  • MC: RinRin Doll

2024

2023

2022

2019

  • Participating Brands: h.Naoto, Acryl CANDYamnesiA & paramnesiA, Hot Topic, HYPLAND, Metamorphose
  • Guests: 
    • Models: Haruka Kurebayashi (modeling for Acryl CANDY), King Vader (modeling for HYPLAND), Yo from Matenrou Opera (modeling for amnesiA & paramnesiA)
    • Designers: Hirooka Naoto (h.Naoto), Chinatsu Taira (Metamorphose), Daisuke Ichikawa (Acryl CANDY / amnesiA & paramnesiA)
    • MC: Michelle Nguyen Bradley

2018

  • Participating Brands: ACDC Rag, I Do Declare, Kingly Mask, Listen Flavor, Hyper Core
  • Guests: 
    • Models: Haruka Kurebayashi (modeling for ACDC Rag) and CHISA (modeling for Kingly Mask)
    • Designers: Rimma Doi (ACDC Rag), Bisuko Ezaki, and HISACY (Hyper Core)

2017

  • Participating Brands:Baby Doll Tokyo, galaxxxy, and Listen Flavor
  • Designers: Mirano (Baby Doll Tokyo), Moji8fresh and Mitsu (galaxxxy), Yu & Yuko Katayama (Listen Flavor)

2016

2015

  • Participating Brands: galaxxxy, h.NAOTO, JapanLA, Liz Lisa, and Sweet Happy My Melody Fashion Show styled by JapanLA
  • Guests: Kimura U (Japanese Ambassador of Cute, model, and designer of KOKOkim), Junnyan, h.NAOTO, DJ HEAVYGRINDER, and Shinya of Dir en grey
  • Sponsors: Rockstar Wigs and Gothic Lolita Wigs
  • Photos: Alex Hom

2014

  • Participating Brands: KOKOkim, Swankiss, GHOST OF HARLEM
  • Guests: Kimura U (Japanese Ambassador of Cute, model, and designer of KOKOkim) and Saaya Hayashida (Designer of Swankiss)
  • Performances: Kimura U
  • Photos: Dennis Chu

2013

  • Participating Brands: MA*RS, GLAvIL by tutuHA, GOLDS infinity, LIZ LISA doll, LIZ LISA, Tralala
  • Guests: Kimura U (Japanese Ambassador of Cute, model, and designer of KOKOkim) and Saaya Hayashida (Designer of Swankiss)
  • Performances: Starmarie
  • Photos: Ben Chan

2012

  • Participating Brands: galaxxxy, Kapibara-san, dolldelight
  • Guests: Misako Aoki (model and Japanese Ambassador of Cute) and Cyril Lumboy (designer of dolldelight)
  • Performances: Misako Aoki (model and Japanese Ambassador of Cute) and Cyril Lumboy (designer of dolldelight)
  • Photos: Ben Chan
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