Fashion Show

Anime Expo | Los Angeles Anime Convention |

Discover and shop the latest Japanese fashion trends

Japan is home to some of the most cutting-edge fashion trends in the world, and each year, Anime Expo takes pride in its efforts to showcase and introduce a variety of Japanese fashion each year. Since the first Fashion Show in 2012, AX has featured over ten different authentic Japanese clothing brands, as well as a new generation of models. Attendees are able to shop each brands' offerings in The Annex @ Kentia Hall, as well as meet the designers and guest models for autograph signings and/or photo opportunities.


AX 2020 Fashion Show

Attendees will also be able to shop the brands’ looks throughout the weekend in The Annex @ Kentia Hall.

Event Details TBA

[Established year] 2000

h.NAOTO has changed and influenced Gothic Lolita fashion worldwide. The h.NAOTO brand has transformed Japanese sub-cultures such as Gothic Lolita, Punk, Visual Kei, Cosplay and Anime into a new category of fashion. h.NAOTO is also recognized by international musicians and Japanese Musicians including HYDE, YOSHIKI from X JAPAN and hyde. They have collaborated with h.NAOTO.


Acryl CANDY makes you feel like you fell into a dream in the middle of the day. A style mixing retro and fantasy, an expedition into a different world.

From graphics on tulle, different design on each sleeves, to silk screen printed items and more, a view of a world with unique typographic edge with cuteness. With the shape and colors that will remind you of the 40’s retro and vintage uniforms.

A brand from which each item has its own story and world scattered all over them, and will enlighten any outfit made with it.

amnesiA & paramnesiA

amnesiA & paramnesiA is a creative brand expressing both surreal and decadent. The gathering of clothes that seems to have fallen from the era of industrial revolution and have been buried in time while receiving the love of Victoria.

amnesiA= a partial or total loss of memory. In the loss of memories, white clothes.

paramnesiA= a condition or phenomenon involving distorted memory or confusions of fact and fantasy, such as confabulation or déjà vu. In the confusing mist of memories, black clothes.

Hot Topic

Hot Topic, headquartered in City of Industry, CA, was the first retailer to make alternative apparel and accessories available at malls across the country. Today, Hot Topic is the fandom haven for guys and girls obsessed with music and all things pop culture. Founded in 1989, Hot Topic operates 674 stores in the U.S., Canada and Puerto Rico and an online store at For more information, visit and follow @hottopic on Facebook, Twitter, Instagram and Snapchat


Hypland is a worldwide streetwear brand. Our brand DNA uses the combination of social inclusion and multicultural awareness as its muse. This integration creates a thoughtful design aesthetic and unique space in fashion where customers embody their individuality and pride through innovatively crafted pieces that speak to the masses


Metamorphose is an adorable brand of Lolita fashion made for everyone, best described as EGL or Elegant Gothic Lolita. Almost everyone has the desire to “transform” one’s self, be it into an angel, someone who is more elegant, or even back to the time they were a little girl. With this concept in mind, we created the Metamorphose brand. In order to assist you in your “transformation”, while not being a slave to the current fashion, we continue to conceive cute EGL fashion Our brand’s official name is “manifesteange metamorphose temps de fille”. “Manifesteange” means the advent of an angel. “Metamorphose temps de fille” means the time of transformation into a little girl. We used French as a base to coin this phrase. Because we “invented” the name ourselves, we feel there are so many different nuances and connotations that can be read into it, and we invite you to create your own.


Fashion Show Guests


Hirooka Naoto


Chinatsu Taira


Daisuke Ichikawa

Guest Models

Haruka Kurebayashi


Yo from Matenrou Opera


King Vader


Michelle Nguyen Bradley

Anime Expo Fashion Show

Want to Model in the Fashion Show?

Selected applicants will receive a complimentary 4-day badge to Anime Expo and an unforgettable experience!


  • Must be 18 years or older to apply.
  • Must be available to attend all necessary training, fittings, rehearsal, prep, as well as the session itself. (Approximately 2-4 hours pre-con plus day before and day of the fashion show)
  • Must be able to provide your own shoes, food, snacks, and drinks.
  • Must act in a professional manner with our guests, staff, volunteers, and other models.
  • Be aware that you will be changing clothes in front of other models.

Past Participants


  • Participating Brands: h.Naoto, Acryl CANDYamnesiA & paramnesiA, Hot Topic, HYPLAND, Metamorphose
  • Guests: 
    • Models: Haruka Kurebayashi (modeling for Acryl CANDY), King Vader (modeling for HYPLAND), Yo from Matenrou Opera (modeling for amnesiA & paramnesiA)
    • Designers: Hirooka Naoto (h.Naoto), Chinatsu Taira (Metamorphose), Daisuke Ichikawa (Acryl CANDY / amnesiA & paramnesiA)
    • MC: Michelle Nguyen Bradley


  • Participating Brands:Baby Doll Tokyo, galaxxxy, and Listen Flavor
  • Designers: Mirano (Baby Doll Tokyo), Moji8fresh and Mitsu (galaxxxy), Yu & Yuko Katayama (Listen Flavor)



  • Participating Brands: galaxxxy, h.NAOTO, JapanLA, Liz Lisa, and Sweet Happy My Melody Fashion Show styled by JapanLA
  • Guests: Kimura U (Japanese Ambassador of Cute, model, and designer of KOKOkim), Junnyan, h.NAOTO, DJ HEAVYGRINDER, and Shinya of Dir en grey
  • Sponsors: Rockstar Wigs and Gothic Lolita Wigs
  • Photos: Alex Hom


  • Participating Brands: KOKOkim, Swankiss, GHOST OF HARLEM
  • Guests: Kimura U (Japanese Ambassador of Cute, model, and designer of KOKOkim) and Saaya Hayashida (Designer of Swankiss)
  • Performances: Kimura U
  • Photos: Dennis Chu


  • Participating Brands: MA*RS, GLAvIL by tutuHA, GOLDS infinity, LIZ LISA doll, LIZ LISA, Tralala
  • Guests: Kimura U (Japanese Ambassador of Cute, model, and designer of KOKOkim) and Saaya Hayashida (Designer of Swankiss)
  • Performances: Starmarie
  • Photos: Ben Chan


  • Participating Brands: galaxxxy, Kapibara-san, dolldelight
  • Guests: Misako Aoki (model and Japanese Ambassador of Cute) and Cyril Lumboy (designer of dolldelight)
  • Performances: Misako Aoki (model and Japanese Ambassador of Cute) and Cyril Lumboy (designer of dolldelight)
  • Photos: Ben Chan
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