JETRO (Japan External Trade Organization) is working with Amazon to feature authentic products straight from Japanese companies and artisans through an initiative called JAPAN STORE! The JAPAN STORE section featured on has a wide variety of products including kitchen goods, food and snack products, stationery and more. This year JETRO brings a piece of JAPAN STORE directly to Anime Expo!

Come to our booth in the Exhibit Hall for photo ops, tea ceremony demonstration and a chance to sample and see products featured on JAPAN STORE firsthand!

Check out the JAPAN STORE here:

What is the JAPAN STORE? Learn more about it here:

See how Japanese high quality tea is prepared with authentic tea ware at our tea ceremony demo!


Tea Ceremony Demonstration Schedule:

Saturday, July 1st: 10:00AM – 1:00PM

Sunday, July 2nd: 10:00AM – 1:00PM


About JETRO:

JETRO, or the Japan External Trade Organization, is a government-related organization that works to promote mutual trade and investment between Japan and the rest of the world. Originally established in 1958 to promote Japanese exports abroad, JETRO’s core focus in the 21st century has shifted toward promoting foreign direct investment into Japan and helping small to medium size Japanese firms maximize their global export potential.