The Industry Badge is available for approved professionals who are part of the creative process of Japanese pop culture, content, or related industries including production design, writing and editing, and Japanese pop culture business professionals such as marketing, sales, business development, producers, and executives. The Industry Badge is sold as a single badge, and will still provide the same benefits and access as in years past. The criteria for approval remains unchanged to prior events, but the application process is now separate from the Press Badge. 

We encourage anyone interested in applying to apply early, as the number of Industry badges is limited. Applications are reviewed individually in the order that they are received. Decisions are final and at SPJA’s sole discretion.

How to Apply:

  1. Submit an application here –  please be as thorough as possible in your responses to increase chances of approval.  
  2. Submitted applications will be reviewed by the AX team and selected for approval.  
  3. Each industry applicant will receive a notice letting them know if they have been approved, if additional information is needed, or if they have not been selected. If you have not heard back from us by the end of May, please email us at  
  4. Upon approval, you will be provided with a unique link to purchase your badge via ShowClix.  

Please be sure to fill out the application as much as possible to ensure a smooth review process and improve the likelihood of getting approved for an Industry badge. Note that badge mailing continues to be available for approved Industry badge holders, but badges purchased after May 20th, 2022, will automatically go to will-call pickup onsite at the convention.    
Apply Now


Industry Application Deadline: June 1, 2022


Please be sure to read the industry policies and health and safety policies for more information.


Anime Expo 2022 will run from July 1 through July 4 at the Los Angeles Convention Center.

Get Your Badge Today!

For more information about attending AX, check out our How to Attend guide.